Good Vs Bad Packaging

Well, hello again! 

Product packaging is as essential as the product itself, in today's competitive business setting. Aside from being visually appealing, the package design needs to be functional, operational and make the product superior to the competitors. When we talk about good packaging, of course, the product will have its own specialties or uniqueness. First impression, eye-catching packaging!

GOOD PACKAGING

Image result for nike air max packaging
Example of good packaging
The packaging for the Nike Air Max is in a completely different direction. Made out of plastic, it takes on the form of a clear bubble large enough to comfortably hold the shoes inside. The result is incredibly futuristic. For me, the packaging has a unique manner because most sneakers are usually sold on the classic cardboard shoebox.

BAD PACKAGING

 Image result for packaging that difficult to open
Example of bad packaging
Do customers use tools or their teeth to open your packaging? 
Image result for oral b vitality
This packaging is nice actually but it is hard to open it. In my view, no matter how beautiful the packaging of the product looks, nothing frustrates customers more than having a product that is difficult to open.  If your kit needs clients to pinch their wrists hard, cut their fingers or need scissors and knives, next time they will choose another brand. Packaging that is difficult to open is a time-waster, risky and could harm your product.

 Thats it ! 

 M.

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